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Retail / Store experience

MINISO's 400th store: a beauty celebration

A look at the celebration and beauty merchandising for MINISO's 400th store, from product shelves to decorative displays.

Beauty comes to life in the details of a retail space. This photo story follows the shelving, brand presentation and decorative touches at MINISO's 400th store.

A softly lit beauty fixture organizes palettes, lip products and testers into a browsable display.
A softly lit beauty fixture organizes palettes, lip products and testers into a browsable display.
Color and brand imagery help define the 2aN section, with products arranged for side-by-side discovery.
Color and brand imagery help define the 2aN section, with products arranged for side-by-side discovery.
A lilybyred cart, oversized flowers and heart details add a celebratory moment near the store entrance.
A lilybyred cart, oversized flowers and heart details add a celebratory moment near the store entrance.
The milktouch display brings product photography and neatly grouped color cosmetics together.
The milktouch display brings product photography and neatly grouped color cosmetics together.
A Dinto fixture pairs product imagery with organized rows of lip and eye makeup.
A Dinto fixture pairs product imagery with organized rows of lip and eye makeup.
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