What we do

Our services

From market research to retail execution, we help beauty brands launch and grow in the U.S. through strategy, creative content, social campaigns and channel development.

Brand Strategy & Market Localization

Find your place in the U.S. market with research, brand positioning and a locally relevant launch strategy.

Marketing strategy and audience segmentation documents on a planning table

Our services

Brand Strategy & Market Localization

Find your place in the U.S. market with research, brand positioning and a locally relevant launch strategy.

How we support your brand

  • Market research and brand diagnosis
  • U.S. product-market fit and competitive positioning
  • Pricing and assortment strategy
  • Brand strategy and packaging adaptation
  • Launch planning, data review and strategic adjustment

Content & Creative Production

Turn your brand story into content, retail materials and experiences that support your market launch.

Lilybyred Luv Beam Cheek Series retail display design

Our services

Content & Creative Production

Turn your brand story into content, retail materials and experiences that support your market launch.

How we support your brand

  • Content production for marketing launches
  • Visual merchandising and retail display systems
  • Demo tools and talking scripts for sales and beauty advisor teams
  • Trade show booth design
  • Product sampling and brand experience planning

Influencer Marketing & Social Campaigns

Connect with consumers through creator-led exposure, social campaigns and brand moments aligned with your retail plans.

A smartphone on a stabilizer filming a beauty product display

Our services

Influencer Marketing & Social Campaigns

Connect with consumers through creator-led exposure, social campaigns and brand moments aligned with your retail plans.

How we support your brand

  • TikTok and creator-driven brand exposure
  • Social campaigns aligned with retail launch timing
  • Launch calendars, offline events and seasonal promotions
  • Brand awareness before and after store entry
  • Consumer engagement and market feedback

Retail Channel Development

Build your retail presence with channel onboarding, sales planning and hands-on support from fulfillment to the store floor.

Beauty brand displays on a MINISO store floor

Our services

Retail Channel Development

Build your retail presence with channel onboarding, sales planning and hands-on support from fulfillment to the store floor.

How we support your brand

  • Channel onboarding and sales planning
  • Retail rollout and buyer meeting coordination
  • Cross-border coordination, U.S. warehousing and store replenishment
  • Sales and beauty advisor training, testers and store visit plans
  • Sales and POS analysis, price integrity checks and assortment review